Internet Advertising
Internet advertising is big business. Although to some of us it may seem like the internet is quite young, businesses caught on to the marketing possibilities of the internet early on, and by 1996 internet advertising had become common. These days most of us associate the internet with commerce. Many of us routinely buy products from internet web sites. It's easy and convenient and often we can get better prices than if we were to buy directly from our local store. So naturally businesses are trying to take advantage of the internet and market their products effectively online. The most basic internet advertising a company can have is their company website. This informs the public about their products and services. They may sell their products from their website or direct the consumer to a local store. But even with the best home page in the world, you still need people to see it for it to be effective. Many advertising agencies now have specialized campaigns designed specifically for online businesses. Internet advertising can include things such as email campaigns, banner ads, pop-up ads, etc. There are variations to each of these elements. For example there are different types of banners such as a static banner, animated banner or interactive banner. A rich media banner allows consumers to have more interactions, such as playing games. The other various types of