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A: - SUMMARY Extensive experience in project management, channel marketing, sales and distribution. Very analytical with the tools and intellect to research a market, segment it, and define strategies to increase market share. Highly skilled at developing and maintaining long-term business partnerships with customers and clients. MAJOR ACCOMPLISHMENTS Palmer Media Enterprises, Pasadena, CA October 1995 to Present Sales and Marketing, Small Business Consultant · Consultant on sales and marketing issues with various public relations and media clients. Small business consulting in the areas of operations and general management. Gemstar Development Corporation, Pasadena, CA General Sales Manager, North America May 1994 to July 1995 · Directed national product line sales and merchandising and re -established retail distribution for VCR Plus+ video remote product, resulting in a 300% increase in active account base and renewed business partnerships with accounts such as Sears, Thrifty/Payless, Circuit City, QVC, Target, and Best Buy. Directed re-alignment of representative network resulting in 40% change and increase in efficiency and sales. · Implemented new sales information systems for accounts and representatives. Monitored and analyzed market trends in the Universal Remote Control market through the use of interviews, cost/retail price matrixes, shelf share comparisons and professional surveys. Resultant strategy included a major repositioning of the VCR Plus line of handsets, and led to a sales increase over the previous period of 20%. · Revised advertising policy to increase profitability and bring into agreement with common industry practice. Advised and assisted Marketing and Advertising Director in preparation and implementation of national advertising campaign from inception to execution. Elements included ROP, magazine, and television advertising. · Created new merchandising tools; including retail trade brochures, use of demonstrators, direct response training programs, detailers, and POP displays. Preparation and management of retail sales and marketing budgets. · Corporation exited the retail business in July, 1995. Panasonic Company, Cypress, CA Group Sales and Marketing Manager, Video Marketing Manager, Home Office, BTS, and Marine Audio Sales Manager, Southern California Key/National Accounts Manager, Audio, Home Office July 1983 to May 1994 · Developed business plans, marketing and advertising strategies, and supervised procurement and financial management for thirteen video product categories with $160 million in annual sales. Lowered inventory levels by 15% in 1992. Achieved overall category sales increase of 29% in 1993. · Identification, classification, and management of Western U.S. channels of distribution to achieve maximum market share. Development and utilization of specialized promotional programs, advertising, and target marketing resulted in an increase in market penetration of compact camcorders of 25% in 1992. - · Development of alternative and niche markets through direct mail, specialized advertising, and unique promotions. Increased sales of television, VCR, and camcorders by 22% in ethnic markets in 1993. · Management of new product introduction and channel positioning of Super Flat Television system in the West, achieving a 50% share of national product sales for the first half of 1992, and an overall increase in customer market