Good E-commerce Web Design
You have probably seen the e-commerce web design problems that make a site unattractive, unappealing, or worse, inaccessible to the users who need it most and whom the site owner wants most to draw in. It’s heart-breaking when a site owner/webmaster means well, but undoes all his or her hard work by committing the faux pas advised against by e-commerce web design gurus. 1. Availability For instance, one of the biggest problems the pros have found with the e-commerce design of B2B and even B2C sites is the absence of prices. Forgetting to price the product or withholding the fees for services offered turns off otherwise interested customers. 2. Quality Any search engine that is a part of the e-commerce web design but is inadequate is also another sure way to send frustrated web users away…to another site with another, more flexible, search engine. Lack of guidelines and direction also reduce usability, as does lack of page awareness. That is, if the designer creates a page that is spread too far to the right, those who hate sideways scrolling (and most do) will give up quickly. 3. Quantity The same goes for pages that are all flash and photo and no content, or all text—set up as a wall of words, with no breaks, no boldface or white space for distinction, or no way to change what is a way too small or too fancy (and often unreadable) font. 3. Relativity One peeve of the top e-commerce web design gurus is how the FAQ’s (frequently asked questions) are obviously manufactured and not, therefore, helpful. Ever see these? Every question in the list somehow asks something that miraculously elicits an answer that promotes the company that owns the site. Hmmm. 4. Relevancy